
Ed. Note: The Catholic Church’s decision to sell its iconic Channel 13 TV station to the Luksic group has provoked an outcry – not just from progressive groups concerned about the ever-growing influence of ‘Big Money’ in Chile’s media, but also by conservative groups loathe to recognize the waning influence the Church plays in forming the nation’s identity.
Below is an essay exploring the ramifications of the Channel 13 sale, translated from the El Mostrador news website. It is written by political scientist Santiago Escobar.)
The sale of the Catholic Church´s Channel 13 TV station to the Luksic business group went off like a well executed karate chop: unanticipated, rapid and cleanly executed.
The coldly calculated decision made by Cardinal Francisco Javier Errázuriz has reverberated throughout all the political circles in Chile and brings to an end a communications media that has been at the center of the nation’s history and has shaped Chile for 50 years.
The motives for the sale were economic: great indebtedness and an inability to compete in a media market that’s undergoing a complete technological transition. So it was a completely rational decision that greatly alleviates the financial situation faced by the other great pillar of the Catholic Church in Chile – the Catholic University – which itself was at risk because of the TV station’s disastrous economic situation.
More than just having an impact on Chile’s media market (including the likely event of diminishing the value of President Piñera’s Chilevision deal), the sale reverberates politically, symbolically and culturally because the Channel 13 TV station is such an important part of the nation’s identity.
Channel 13 is a national treasure belonging to the Church, which is to say that is one of those very few properties whose destiny has to be managed with great care. This means that the sale of the station presupposes a long and complex authorization or consultation process.
The discussions leading up to the sale of Channel 13 were held in the utmost secrecy and the announcement of the deal was a complete surprise for everyone – including a large part of the TV station’s management. This time there were no rumors or anonymous suggestions suggesting an imminent sale, a modus operandi typically used in Chile.
Perhaps the most important (and unstated) impact from the sale, one that will take on a greater profile in the future, is the implications coming from a media alliance between the Catholic Church and the Luksic Group. Also important, too, is how this will manifest itself in the politics of our country.
Andrónico Luksic, who signed the agreement with the Catholic Church, is an active member in a diverse number international clubs and organizations. Although he is also very eclectic in terms of his social and business dealings, he shouldn’t have any difficulty in meeting the “values profile” that the Catholic Church requires when undertaking a television station venture of this kind.
This oldest brother in the Luksic clan is a member of APEC’s Business Advisory Council, confirmed as such this year by President Piñera. He is also a member of the International Business Leaders Advisory Council for the Mayor of Shanghai, a member of the Panama Canal’s advisory board, and a an international counselor to the Council of Americas, to name just a few of his affiliations. He has a history of leading social responsibility business groups and is on the board of the Fundaciones Educacional Oportunidad y Amparo y Justicia, where he is joined by the Vice Canciller of Catholic University and by Santiago Bishop Andrés Arteaga.
He is also dedicated to mountaineering sports and has his normal responsibilities as a businessman leading the Luksic Group.
With this kind of profile it is possible to conclude that the mutual benefits of the deal go far beyond just business matters. The Catholic Church gets some economic tranquility, but loses its direct influence in Chile’s media. It gains a partner who is a familiar figure to the Church and in whom it can confide, and who will also be able to dialogue about how the Church’s values interface with the media and how to adapt Channel 13 to what the market requires.
For his part, Andrónico Luksic gets at least the nominal support of an ally with enormous economic, symbolic and global clout. For any kind of strategy – national or global – he has gained direct access to the halls of power of one of the most important cultural powers in the Western world.
How these things will play out in the nation’s political stage is not easy to foretell. Most obviously because no one really knows what the Luksic group’s strategy is. It is not even clear if the deal is a result of a personal decision taken by Andrónico Luksic, or if it is a decision taken for corporate considerations: strategic and global. Nor do we really know whose ox may be gored by the media deal – unions, conservatives or other forces. …
The change in ownership at Channel 13 will inevitably bring about a radical change in content. There will be programmatic changes because, until now, Channel 13 has had to adhere to the Church´s mission statement and to the Church’s political and social positions. Its future adherence will be to the station’s bottom line: to make those red numbers blue.
Thousands of thesis have been written about the political importance of TV, ever since John Kennedy won the four 1960 presidential debates against Richard Nixon. This reality has never really been fully processed or appreciated here in Chile.
For four different presidential campaigns our citizens have had to support presidential debates that, in fact, gave little or no real freedom to the journalists. And public health campaigns in the media still do not deal with anything relating to sexuality.
The undeniable power of television in our country was seen the night of Chile´s October 5 plebiscite in 1988, when Gen. Fernando Matthei singled out Channel 13 to announce that Pinochet had lost the vote, that the “No” vote had triumphed.
This power is called influence, and will always be fought for and valued. It is one of the fundamental economic and financial components that give value to a communications media. … It is evident that Canal 13 is losing money and influence. Cardenal Errázuriz´s recent karate chop aims to reverse this situation.
SOURCE: EL MOSTRADOR
By Santiago Escobar
Translated by Steve Anderson

